Marketplace segmentation is made up of getting the entire heterogeneous market for a product and dividing it into many sub-marketplaces or segments, Each individual of which tends to be homogeneous in all major features.[twelve] The process is done for two primary uses: better allocation of a firm's finite resources and to higher serve the greater
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The figure under illustrates the process the customer goes by when buying a product. Through marketplace investigation and conversations with salespersons, MarCom staff have to determine how they can aid speed up the method.Naast het vaste crew beschikt Forward Marketing over een groot netwerk van internationale specialisten waar veel mee wordt sam